Get to know the feel-good Instagram beauty that everyone is talking about even better. Here's what's going on in the world of ASMR beauty. So why do some feel it, and some don’t? A psychological study ...

In this relaxing ASMR session, actress Kiernan Shipka guides you through her makeup routine, one soft whisper at a time. Kiernan gently taps her favorite products as she applies a full face of makeup, ...

The internet can be a weird place. Anyone who's spent too much time on Tumblr or Reddit can tell you that much, but YouTube also has it own section that many people find unsettling. That section is ...

You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of ...

Sofia Carson invites you into a soothing ASMR makeup touch-up session, where she refreshes her look after a long day of press interviews. With gentle whispers and soft tapping, she walks through her ...

A woman who filmed herself whispering at the camera has become a YouTube phenomenon – because her videos give people ‘head tingles’. Kimberley Tregidgo, 24, from Devon, is a so-called ASMR YouTuber ...

ASMR videos started as a fringe section of YouTube, but the industry has grown exponentially in the last decade — rough estimates say there are at least 25 million ASMR videos on YouTube alone, coming ...

Perfectly precise winged eyeliner and true crime — hitting the sweet spot of the YouTube algorithm. For five years, Bailey Sarian’s YouTube channel catered to a small, but consistent audience within ...

The clicking of finger nails. A breathy whisper. A woman applying makeup. Hands submerging into slime. The crunch and snap of biting into pickles. Millions of YouTube users seek out this seemingly ...