Once again, Apple has made shivers run down my spine—but not in a good way. Today, as part of its “Shot on iPhone” campaign, Apple released a series of four ASMR videos to its YouTube channel. There’s ...

Experience the calming and satisfying process of horse hoof cleaning and restoration in this ASMR video. Listen to the gentle ...

What do the sounds of whispering, crinkling paper, and tapping fingernails have in common? What about the sight of soft paint brushes on skin, soap being gently cut to pieces, and hand movements like ...

Forbes contributors publish independent expert analyses and insights. Mark Travers writes about the world of psychology. Have you ever heard or saw something that left your body tingling? A gentle ...

Forget about dipping your toe into the new season. I've always found decorating your fingernails much more effective instead. Currently on the radar? Amber velvet nails… I know. Even the words feel ...

The euphoric-but-relaxing responses to soothing visuals and quirky, textural sounds has spawned an online wellbeing phenomenon. But what is ASMR—and why do only some people feel it? Increasingly, ...

Videos that show pharmacy technicians sorting and pouring pills have millions of views on TikTok. Viewers say ASMR content helps them relax.

Joanna Greer does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...