You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of ...

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According to the National Library of Medicine, ASMR is a newly coined abbreviation for "Autonomous Sensory Meridian Response." Colloquially, ASMR is also known as “brain tingles." It is used to ...

If you are not a fan of scratching sounds and whispering then you definitely cannot join the millions tuning in to the Internet’s latest craze. The bizarre trend is basically watching videos of ...

As the stresses of modern life multiply, the quest for relaxation has never been more desperate. Screens are staying on longer, there are those Minority Report style video adverts on the Tube, and ...

After years of labelling it a ‘guilty pleasure’ or something I only consume on occasion, I’ve finally come to terms with the enjoyment I get from one of my favourite hobbies: watching ASMR videos, ...

You may know “ASMR” as the niche genre of YouTube video which people watch on tablets and laptops to help them relax, perhaps before bed or in the lull of a Sunday afternoon. These videos typically ...

Don't expect me to fall asleep without my nightly cranial nerve exam. At this point, ASMR videos are a staple in my bedtime routine, and I swear they work better than melatonin. I can't tell you how ...

Thomas Hostler does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...

Watch a dreamy collection of adorable kittens as they gently nestle into surreal soft beds made of jelly, marshmallow, and ...