Sure, it’s probably an @ symbol. But the abstract logo of Instagram’s new Twitter rival has drawn comparisons to an ear, an ampersand and a piece of spaghetti. By Callie Holtermann There’s a hot new ...

Great logos are recognizable in a blink. They also should make a lasting impression. Target hits the bullseye, Nike goes swoosh, and Apple catches the eye. All three company’s iconic logos are unique, ...

The World Wide Web Consortium (W3C) unveiled a new logo for the organization that is designed to transcend one language family and expresses abstract qualities like timelessness and reliability. The ...

Forbes contributors publish independent expert analyses and insights. Mike Kappel is the Founder of Patriot Software, LLC. Creating your logo might be one of the first things on your mind when ...

America's Central Intelligence Agency has unveiled a new identity aimed at attracting more diverse employees but has refused to disclose the designer behind its new look. The redesign attracted ...

Over the past couple of years, Farryn Weiner has studiously shunned logos when investing in fashion. But the founder of a ...