The question you should ask first when MarTech selection time comes around. When MarTech selection time comes around, one question should precede the “which software is best?” question. And that is ...

According to research, the average enterprise leverages 91 martech tools. Is that far too much, or is that just the reality of marketing in 2019 and beyond? When the first Martech supergraphic was ...

It’s a truth universally acknowledged that no two B2B martech stacks are the same: while KPMG’s primary objective – as well as improving the user experience – is to generate a consistent stream of ...

Martech is in an unprecedented state of flux. Tools, AI adoption and stack architecture are all changing, reorganizing, not with chaos, but with design. If you’re not keeping up, you’re already behind ...

At the headquarters of a global brand, a Chief Marketing Officer (CMO) surveys a jigsaw of dashboards and logos – CRM databases, email platforms, analytics consoles, content management systems – all ...