SEATTLE--(BUSINESS WIRE)--A new book published April 29, 2025, promises to disrupt the advertising industry's status quo and potentially save marketers millions of dollars annually. Hacking ...

PRESSADVANTAGE – netpulse AG, a Swiss digital marketing agency, has expanded its implementation of artificial intelligence ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Using artificial intelligence at advertising agencies isn’t just an exciting future—it is ...

For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that may or may not be able to be backed up.

Many small businesses lack the expertise, time and resources to create an effective and professional ad campaign. Rather than randomly or blindly selecting an ad agency, choose an agency that can ...

The $9 billion advertising agency mega-merger was completed last week. Now come the synergies, including thousands of layoffs ...

In this episode of A Coffee With… Emily Roberts, head of digital at Responsible Marketing Agency (RMA), joins ExchangeWire’s John Still over a black decaf americano for a chat on purpose and ...

To learn more about our editorial approach, explore The Direct Message methodology. There’s a certain dissonance that happens in modern marketing: a brand hires an agency hoping for transformation—a ...

Ad agencies are under threat, as platforms automate and AI replaces people, leading to massive change: layoffs, reorgs, mergers, new leadership, new tech and new pecking orders. In the past year, IPG ...

Zach Coelius is CEO of Triggit, an online advertising technology company. AdExchanger.com: So what is Triggit – and where’d the name come from? Are you a buying platform? A media buying services ...

Omnicom said on Monday it will lay off more than 4,000 employees and fold several well-known advertising agency brands after ...

Omnicom (OMC), which completed its $13B takeover of IPG over the weekend, will undergo immediate corporate restructuring, ...