The use of semiotics in advertising has been successful for decades. A classic example is the heart shape in the 1970s "I Love NY" sign. According to the University of Vermont, semiotics are symbols ...

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

If there's anything that small-business owners have no patience for, it's a mystery. They know their primary objective for their product or service is to "get noticed." They've been reading and ...