Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

The brands that will truly lead aren’t the fastest adopters of AI; they’re the ones that use it with intention, guided by ...

The real opportunity of AI is not in automating every task, but in using it to make sense of the data you already have.

AI is rapidly becoming a must-have in every modern marketer's tool belt, helping teams to do more with less. This shift couldn't come at a better time, as marketers today are under pressure to drive ...

Yum Brands last year launched personalized marketing campaigns driven by artificial intelligence, teasing an “AI factory” that leverages consumer data to enable its digital ecosystem. Last month, the ...

In today's marketing world, rapidly evolving technology and consumer habits are pushing companies to stay on top of the latest trends and innovations in real time. To keep up with demands, marketing ...

What does it mean to become an AI-native marketing team — and how do you build one while the tech is still evolving? In this episode of The CMO Circle, Paula Mejia, VP of Marketing at Wix, unpacks the ...

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This article is part of "CMO Insider," a series on marketing leadership and innovation. The convergence of tech and marketing is impacting the way that companies form and nurture connections with ...

AI won’t replace marketers, but it will replace bad marketing. What stands out now is authentic storytelling, creativity and strategy that algorithms alone can’t replicate. Good marketers thrive by ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...