The Aruba Tourism Authority (ATA) will launch a new $10 million marketing and branding campaign in North America, designed to inspire tourism to Aruba by showcasing the island's most important asset - ...

WHY IT RATES: Travel agents with clients looking to visit Aruba will be hearing a lot more about the island's new tourism minister.-Donald Wood, Breaking News Senior Writer. Danguillaume P. Oduber has ...

This spirit lives in our invitation to guests: When You Love Aruba, It Loves You Back. It captures what we describe as the Aruba Effect — a lasting feeling that stays with you long after you return ...