Our visual attention is drawn to parts of a scene that have meaning, rather than to those that are salient or 'stick out,' according to new research. The findings overturn the widely held model of ...

The theme of this week’s ETech conference is the “attention economy,” which can be an immediate turnoff. I am tired of everything on the Web linked to economies and ecologies, as if it lends some ...

Words like 'this' and 'that' or 'here' and 'there' occur in all languages. Researchers show that such 'demonstrative' words are used to direct listeners' focus of attention and to establish joint ...

Back in 2020, Karen Nelson-Field’s seminal work ‘The Attention Economy and How Media Works’ attracted the attention of the marketing industry. Four years on, are we still in love with the method, or ...

All languages have words like ‘this’ and ‘that’ to distinguish between referents that are ‘near’ and ‘far’. Languages like English or Hebrew have two of these ‘demonstratives’. Languages like Spanish ...