The explosion in smartphone sales has challenged the imaginations of creatives to come up with marketing ideas tailored for the mobile space. Along with location-based marketing, augmented reality ...

With a growing number of companies like Facebook developing augmented reality (AR) glasses, there's a good chance AR marketing will be one of 2019's hottest trends. When a global marketing leader like ...

Without the limitations of more mainstream advertising models, has augmented reality finally come of age for marketing? AR-based product visualization can be used to deliver interactive advertising ...

TLDR: Aryel AR Marketing is a first of its kind web platform that allows businesses and brands of any size to launch their own cool new augmented reality marketing campaign. Remember Pokemon Go? Of ...

More people are diving into AR as it becomes cheaper and more accessible. Learn how marketers can pair it with the metaverse to create rich experiences. Most of us know how augmented reality (AR) is ...

Consumers are rapidly becoming more sophisticated, tech savvy and driven to engage and interact with companies who treat them as such. And those needs and desires advance alongside technology ...

Forbes contributors publish independent expert analyses and insights. Tech & gaming exec, futurist, & speaker on spatial computing, AI & AR. Virtual reality (VR) and augmented reality (AR) offer a ...

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Fast food franchise Taco Bell is using augmented reality within its mobile application to promote the company?s new Doritos Locos Tacos and elevate the user experience through technology. The company ...

Worldwide beer brand Stella Artois has launched an augmented reality bar guide application. Le Bar Guide is a 3D augmented reality iPhone application that lets consumers search for bars nearby via ZIP ...

Before Jeep fans buy a Wrangler 4xe to take off road, they can see how it fits in their garage next to their kayaks and camping gear while doing research. The only thing they need is a smartphone.