Bentley has revealed a new design of its famous winged "B" logo. The new design is the fifth iteration of the Bentley logo since the brand formed 106 years ago. Before appearing on production models, ...

All three of these corporate behemoths’ updated wordmarks are somewhat heavier than their predecessors, while not representing radical changes. Unlike Walmart’s brutalist look of a generation ago, ...

The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in ...