Marketing circles have been thrilled with influencer marketing for years. Today's consumer is increasingly ignoring traditional advertising, and recommendations from respected people seem more ...

I recently received a thoughtful comment from a contributor (handle: "Ray892244") that identified the five areas that are key in B2B sales. Here's an excerpt: B2B sales, as we teach it to our clients, ...

Businesses in the B2B retail supply chain, at the very heart of their organisations, are masters of understanding their customers’ needs. They have always seen the value of segmenting both their ...

The comments, tweets and reviews your customers are posting about your products and brand can deliver hugely valuable insights for your business. Extracting both meaning and sentiment – the 2 key ...

Like most B2B organizations, we are constantly analyzing our audience for our Demand Gen Report publication, as well as our B2B Marketing Exchange event. Given our unique focus on B2B and performance ...

Traditional marketing automation is rules-based: send an email when a prospect downloads a white paper, retarget them after a webinar. Agentic AI goes much further. It can reconfigure strategies in ...