How many times do you come across business-to-business (B2B) content in any given day? If you were to judge the creativity behind this type of content writing and its business-to-consumer (B2C) ...

To overcome the curse of knowledge and craft messages that resonate, B2B leaders and marketers must embrace simplicity and clarity in their communication. Seek writing partners who have a proven track ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. Where most effective ...

A while back, I discussed how to use humor in your social media communications, and why it works. However, when you delve into the world of Business-to-Business (B2B) communications, a lot of rules, ...

Propolis members can benefit from discounted rates to our training courses, as well as access to our bespoke advisory services and events. Discover what Propolis can offer you. According to McKinsey, ...

In a recent post at Rick Short's B2B Marcom Blog, Short recounts receiving two useless B2B email promotions. The first never explained what the writer's business actually did; the second repeatedly ...

Do you wonder what it takes to be a successful B2B marketing writer or even what to look for in a writer that you’d like to work with? In the last 10 years of my 20+ years in marketing and sales, I’ve ...

While cold calling has been an effective channel, I consider Warm calling more effective for B2B prospecting. You can turn your cold calling into a more efficient warm calling if you precede this with ...

Video isn't optional anymore—it's the most powerful tool in your B2B marketing playbook! But releasing random videos isn't enough. In this high-energy, no-BS session, you'll learn how to create ...

B2B platform 6sense has added a writing feature to its Conversational Email tool. Demand generation teams can use AI Writer to create personalized, on-brand emails and build pipeline, the company ...