Julie Luther, founder of Soft Touch ASMR Spa in Pasadena, gives the author an ASMR massage. I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just ...

In 2010, they turned the tradition into a family business, Scratcher Girls, the country’s first professional back-scratching service. Today, the three of them field appointments in their Miami spa and ...