AI has been a part of PPC for years through features like smart bidding and audience targeting. But in the past 12-18 months, its influence has expanded – reshaping how PPC managers plan, execute, and ...

PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always the case. When I started more than 15 years ago, campaign ...

You’ve probably seen the headlines: Sam Altman recently announced that GPT-5 can write complete computer programs from scratch. That’s pretty impressive! For PPC marketers who have been struggling ...

This post was sponsored by Redesign.co. The opinions expressed in this article are the sponsor’s own. Tired of overspending on PPC tools that provide more than you need? It’s time to get back to the ...

In the fast-paced world of PPC advertising, marketers are constantly seeking ways to streamline their workflows and improve performance. Managing PPC campaigns efficiently requires a delicate ...