Customer relationship management involves collecting relevant data about a business’s customer interactions in one place to help managers understand their clients and improve customer satisfaction.

Many people look at sales training and CRM as two separate functions that operate independently of one another. Would it surprise you to hear that they actually complement one another, and that sales ...

CRM users need to be trained. But they don't particularly like training, and they sure don't remember it. Is there a better way? We all know the drill: as a software deployment draws near, it must be ...

Every business can benefit from a customer relationship management (CRM) system; however, the needs of small to mid-sized businesses (SMBs) often differ significantly from those of enterprises. Not ...

Customer relationship management (CRM) initiatives are one of the few areas where IT spending is actually on the rise. Cahners In-Stat forecasts that the $9.4 billion now being spent on CRM will grow ...

Learn how to evaluate, test, and roll out top-rated CRM software with a clear, practical framework that drives real ROI and ...

There’s a lot that goes into evaluating AI CRM, which is why we’ve done some in-depth research on some of the best options to choose from. Click on the links below to get a thorough look at these ...