This week on the Ident Review, we continue with our festive theming by taking a look at the early Christmas idents of Channel 4, from 1982 to 1995.

Created by Adam & Eve, the series of five, 10 and 15 second idents entitled ‘Sushi’, ‘Sofa’, ‘Robot’, ‘Claw’ and ‘Blimp’ will be used to promote the sponsorship throughout the year. The new work ...

The idents have been directed by Tom Shrapnel, working alongside creative team Paul Nichols and Dave Eyre, with the concept of illustrating Brother products as being an enabler for different business ...