Digital imaging, virtual reality and 3D modeling have improved in the past decade but most designers and decision-makers are still unprepared to approve new designs without physical models. It's ...

Clay models remain an important part of Ford's creative design process, helping designers spot issues in both the interior and exterior of a vehicle. Designers at Ford use more than 200,000 pounds of ...

Ford announced it is now recycling almost 2,300kg of its modeling clay each year. Despite digital design technology, the automaker still builds full-size clay models of its vehicles. "We are ...

WARREN, Mich. -- Car designers have every kind of software and virtual reality tool. But when they want to make sure a car's curves look just right, they rely on one of the world's oldest materials: ...

WARREN, Mich. -- Car designers have every kind of software and virtual reality tool. But when they want to make sure a car's curves look just right, they rely on one of the world's oldest materials: ...

While digital innovations have sped up processes throughout the automotive manufacturing cycle, some things are better when done the old-school way. Case in point: clay modeling. CAD drawings are ...

Car designers have every kind of software and virtual reality tool. But when they want to make sure a car's curves look just right, they rely on one of the world's oldest materials: clay. Every ...

The automotive industry moves fast. It wasn't all that long ago that diesel was being peddled as the next big thing. Then, just a few short years ago, deadlines were being set for the demise of ...

Here’s a full-size clay model of the Tata Sierra. Tata Motors says it takes around six months to make one using industrial clay. The clay is heated to about 60–70°C so it becomes soft and easy to ...