The altered formula was discontinued 79 days after it was launched. Coca-Cola is re-launching its 1985 "New Coke" formula in conjunction with the release of the third season of "Stranger Things." The ...

What was Coca-Cola thinking? It wasn’t exactly a mid-life crisis, since Coke has been around since 1886, but April 23, 1985 was the day New Coke arrived. Not actually called New Coke, but just Coke ...

Sometimes change isn't good. One of the most infamous marketing flops in corporate history is Coca-Cola’s "New Coke." Some history: Coca-Cola was at the top of the soft drink industry from its humble ...

Coca-Cola made with pure cane sugar hit store shelves and fans love the new formula and it's delicious "bite." ...

Coca-Cola drinkers will get a chance to relive one of the company's darker chapters as New Coke makes a comeback under a partnership with the Netflix drama "Stranger Things," the companies announced ...

Stranger Things season 3 is coming to Netflix this July 4, and it’s going to be set in the year 1985. As a period detail, the show is going to make reference to New Coke, a disastrous 1980s effort ...

When Coca-Cola attempted to revolutionize the multi-billion soft drink industry in 1985, no one predicted the failure and backlash that was to come. Coca-Cola announced on April 23 that year that the ...

Coca-Cola is hoping one of its biggest marketing failures will turn into a huge success more than three decades later. The soft drink company announced Tuesday it’s bringing back New Coke for a ...

PHILADELPHIA -- The date was April 23, 1985, and Coca-Cola was ready to share with the world its newest creation - one it hoped would be talked about for generations to come. Well, they got their wish ...