Baseball, apple pie and Coca-Cola: three great icons of American culture. With apologies to apple pie, rampant merchandising has long come to characterize baseball and Coca-Cola. Both were 19th ...

ATLANTA -- The Coca-Cola Co. is moving forward in its efforts to reinvent the fountain drink business. The company’s new Freestyle self-service dispenser, which allows consumers to choose from more ...

ATLANTA, Sept 29 (Reuters) - Coca-Cola Co is to expand testing of a new "Freestyle" soft drink fountain it hopes will boost sales by allowing consumers to choose among more than 100 of its drinks, ...

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

The Schmidt Museum of Coca-Cola Memorabilia sold a nearly 120-year-old soda fountain from the Chicago World's Fair, as it continued the sale of its collection Sunday. As WDRB-TV reported, the fountain ...

PURCHASE, N.Y. -- Consumers just got more choices at the fountain. Purchase-based PepsiCo Inc. is debuting Pepsi Spire, a portfolio of fountain beverage dispensers that allow consumers to create more ...

The Coca-Cola Company is testing a fountain technology that can dispense more than 100 branded sparkling and still beverages from a single free-standing unit. The dispenser has been designed to pour a ...

Though volatility has been the big story over the last week, remember it’s still earnings season, and fresh reports are still coming in. This week’s wave includes a handful of food, beverage and ...

Coca-Cola is testing a new fountain called Freestyle that serves 100 flavors and is a heck of a lot more interactive than any soda machine I’ve ever seen. BSquare designed the user interface for ...

Coca-Cola Co. and cloud computing platform Amazon Web Services Inc. joined forces recently to rethink how people get fountain drinks amid the global pandemic caused by COVID-19. When people get food ...