Brands, from McDonald's to H&M, drew backlash in some quarters over their AI-driven ads and marketing experiments.

Two of its humans, Mike Postma and Stephen Flynn, fed Chat GPT classic Christmas ads like Apple’s Misunderstood, Amazon’s Joy ...

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...

In the year of the "go viral or go home" Super Bowl commercial, Coca-Cola is now embroiled in the latest advertising controversy for going too far on-air and online with an offensive spot in the ...

Coca-Cola has sparked widespread conversation with its latest AI-generated ad campaign, showcasing a bold new approach that has captivated and divided audiences. Known for its festive traditions, the ...

Coca-Cola just revealed three new holiday ads created with generative AI. One for Coke Zero is on its YouTube page, unlisted. The comments below the video are a war zone. People hate the ad. They love ...

Coca-Cola is facing growing criticism after releasing a Christmas advertisement created with artificial intelligence. The ad, ...

In an era where digital engagement reigns supreme, Coca-Cola is redefining its marketing strategy by pivoting from traditional media to a more dynamic, content-driven approach. Manolo Arroyo, ...

If you spent any time on social media this week, you probably witnessed the backlash to Coca-Cola's 2024 Christmas ad. The brand has used the same ad since 1995, but this year, Coca-Cola sidestepped ...

Humans are bad at getting the details of logos right (this much we know), but Coca-Cola is embracing the imperfections of fan-made dupes. [Photo: Coca-Cola] A new ad campaign called “Every Coca-Cola ...

Whereas 75% of Coke’s paid media budget went to TV in 2019, this year 70% will go to social media, primarily influencer ...

Do you remember your first Diet Coke? I don't, but I know Coke's leading role in my life by heart. Like billions of people, I love Diet Coke. Unlike everyone else, I had a front-row seat to its ...