Ask any media buyer to name one of the biggest problems in the TV industry, and they'll invariably list ad clutter as one of their top gripes. But a leading study finds that if it isn't easing, ...

NEW YORK (Hollywood Reporter) - Ask any media buyer to name one of the biggest problems in the TV industry, and they'll invariably list ad clutter as one of their top gripes. But a leading study finds ...

It's a cluttered ad life in TV--and that's only the start. A growing commercial and show promo load on the broadcast and cable networks has seemingly never stopped. In fact, cable, it appears now, has ...

Although cable networks are slowly trimming the number of commercials in their programs, those networks on average still air more advertising messaging than broadcast TV networks -- by over a minute ...

The emergence of Netflix and other streaming services that offer subscribers a commercial-free TV viewing experience means a generation could grow up without ever knowing the meaning of the phrase: ...

In its annual drill-down on Super Bowl advertising, Kantar Media said a 30-second ad on last year’s big game sold for a record $5.235 million, but the firm’s study identifies some possible reasons for ...

In a dramatic acknowledgement of commercial clutter, NBCUniversal plans to decrease the number of ads by 20% and will lower overall ad time by 10% across its networks during original primetime ...

Greg Benedetto believes in the old adage "the customer comes first." He worked for Canada's HMV record chain for two years as a teenager and, in that time, learned a thing or two about getting people ...

Living in the age of TiVo technology that lets viewers zap their way through commercial clutter on television, the business of branded entertainment is taking on new importance to Hollywood, writes ...

Hallmark Channel has created a new commercial format for its on-air advertisers titled “Fast Break,” which features shorter commercial pods exclusively sponsored by a client. The format is intended to ...