In digital marketing, it’s so easy (and tempting) to separate the various sub-disciplines into their little worlds. Here’s SEO over here, the big one. Then there’s social media marketing, and over ...

As more buyer journeys occur online, it's critical for brands to have content and tools that guide buyers toward the right decision. To effectively support the consumer journey, marketers must ...

As someone who primarily engaged in SEO and content writing for small businesses, I didn’t really care about PPC advertising. Maybe because of people like me, only 45% of small businesses invest in ...

A practical guide to choosing the right SEO and PPC budget mix based on timelines, goals, and realistic performance ...

Ready to close the deal? Learn what BOFU keywords are, how to find them, and how to use them to capture high-intent traffic and boost conversions. Compare SEO vs PPC in cost, speed, ROI, and long-term ...

Every competent SEO knows that “SEO is not an island.” We need to work with different stakeholders to align our marketing efforts. But one of the most underutilized relationships in marketing teams is ...

NEW YORK — PPC Entourage, a tool to maximize Amazon ad revenue and improve profit margins, has been acquired by Carbon6. “We want to make building a highly profitable ecommerce business manageable and ...