In a new trend in the affinity credit card market, several companies are putting marketing muscle behind card products that let parents earn reward money for their children s schools or college ...

"The sheer volume of credit card offers out there signals healthy competition in the marketplace, and that's when everyone benefits," says Charlene Sullivan, associate professor of management. "These ...

U.S. college and university alumni-affiliated credit cards are losing steam because consumer interest in affinity-based college card programs is fading, new Federal Reserve Board data suggest. Bank of ...