The real advantage to be found in using a GPT comes not from the technology itself, but from how well professionals guide, ...

Advertisers are increasingly utilizing generative AI in their campaigns. Gen AI is being used to create images, visuals, and copy for ads. Business Insider took a look at the creative agencies using ...

For us marketers, the goal should be to create an overarching plan of attack, not just a billboard that advertises hype that may or may not be able to be backed up.

Day Job, founded in 2018, made a name for itself working with iconic CPG products. Now it's on Silicon Valley's radar.

Advertising & Promotions - What makes digital advertising creative great? Are marketers measuring creative quality against ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

When we think about the future of advertising, the most common denominator centers around a diversity of creative and strategically sound work that doesn’t rely on any one silver bullet approach.

Are you a print subscriber? Activate your account. 3 hours 56 min ago By Erika Wheless - 2 days 9 hours ago By Hans Greimel - 4 days 15 hours ago By Jon Springer - 4 days 17 hours ago 1 week ago By Ad ...

Travel brands commonly talk about “escape” from everyday life, but cruise line Royal Caribbean’s new “It’s Big Time” campaign takes a different approach. The campaign debuted during Sept. 4’s ...

Outdoors brand Yeti dropped its new holiday commercial, and it has a lot of what you’d expect from a seasonal spot. “Bad Idea” outlines all the reasons you probably shouldn’t get a Yeti for someone ...

Keep your eye on the pontificating strategic planner, they may have just killed your agency. Or at the very least they’ve got your agency by the throat and are sucking the life out of it. I know what ...

Alex Cooper has a hit podcast, a media network, a $100 million deal with Sirius and a line of hydration drinks. Now she has an advertising agency to her name, too. The podcaster who rose to fame ...