Learn how to overcome issues with data quality, scalability and more to deliver personalized messaging to customers. Marketers want 360-degree views of customers in order to provide them with the most ...

Customer data integration (CDI) or, more broadly, customer-centric master data management (MDM) solutions, are gaining significant momentum, largely because of their ability to help organizations ...

In the last few years, enterprises have added several tools to their IT data integration toolbox to improve the return on their CRM investments. But most of these companies have not achieved a simple ...

Customer data integration (CDI) hubs continue to become a strategic driver for organizations who need to gain unified views of their customers across their sales and distribution channels for multiple ...

SAN MATEO, Calif.--(BUSINESS WIRE)--SnapLogic, leader in intelligent integration and enterprise automation, today announced that it has been named a Customers’ Choice in the “2023 Gartner Peer ...

Digital-first continues to accelerate, along with the creation of customer data. As such, it’s essential for companies to implement these data best practices. The pandemic has pushed companies to ...

PALO ALTO, Calif.--(BUSINESS WIRE)--Denodo, the leader in data integration and management, today announced that it is once again named a Customers’ Choice in the Gartner Peer Insights “Voice of the ...

Practically everybody in the data technology business is talking about customer relationship management because most people recognize that the customer is the most important asset of any enterprise.

In the digital world, companies often have data stored across multiple platforms and systems. They must then be able to successfully integrate and analyze this data if they want to make informed ...

Data Integration vs ETL: What Are the Differences? Your email has been sent If you're considering using a data integration platform to build your ETL process, you may ...

IBM announced Tuesday that it plans to acquire DWL, a maker of customer data integration software, in move aimed at bolstering its information management group. Big Blue has dramatically increased its ...

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...