Every retail initiative, whether it’s AI, personalization or supply-chain transparency, depends on trustworthy customer data.

Data agnostic failures. "Data agnostic" platforms often fail to integrate complex systems and leave teams with inaccurate data and time-consuming workarounds. Essential data attributes. A complete, ...

Whether you’re just starting to think about your data, or have been managing your data for a while, a few fundamental principles hold true. Now is the time to create a data culture. A data culture is ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Customer data management is defined as an ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Reltio, an award-winning provider of the first multi-domain master data management (MDM) software as a service (SaaS) platform, today published an interview ...

The good news is that you can avoid all those issues with proper customer data management. Here's what you need to know about effective customer data management for keeping your business safe, secure, ...

A solid customer master data management system should give you design and functionality freedom, whether for marketing, service, sales or support, or anything else. That way, you can cope with all ...

Companies rely on their data to answer difficult questions about any and all of their essential business entities for analytics purposes. But it’s a hit-or-miss game when businesses lack an accurate ...

Did you know that 92.3% of companies use data to collect information about customers and sales prospects? However, if collected improperly or incompletely, you can wind up in some pretty big pitfalls.

Data has become a main asset for businesses, which is why leaders and managers are increasingly trying to optimize this area. There are many reasons for this, but one of the most important is that ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. A customer data platform (CDP) collects data from online and ...

Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...