Google has added more ways for businesses to target their known customers with AdWords campaigns. As of this month, advertisers can upload phone numbers and mailing addresses for Customer Match ...

Customer relationships are a key asset for companies in the financial advising and wealth management industry. In California, however, the law is making it increasingly difficult to stop departing ...

LOS ANGELES (CBS) —When Borders went bankrupt, Barnes & Noble apparently bought their customer mailing list. If you want to opt out of the Barnes & Noble mailing list, you have until the end of this ...

Capturing and organizing customer or prospect email addresses is the first basic step toward compiling a mailing list. If you've used Microsoft Excel to enter and organize the addresses, the next step ...

A collection of names and addresses used by a company to send material to multiple recipients. On the internet, mailing lists include each person's e-mail address rather than a postal address. No ...