"Everyone expected 2020 to be challenging, but just...wow," says ShingSian Chew, group creative director at R/GA Singapore, expressing a sentiment that's no doubt shared by the entire creative ...

Of course, we know what the word creativity means. Intuitively. But imagine being asked to define it. Now the task becomes more difficult. A new paper by Cornell professor Robert Sternberg takes a ...

In late May, Endeavor CEO and Hollywood powerhouse Ari Emanuel told the Freakonomics Radio podcast that generative artificial intelligence will be an important tool for creators, but added: “Do I ...

Creativity has made headlines in recent years, lauded the #1 career skill of the future. Yet educators and social scientists have struggled to find an objective way to study creativity. Now, ...

Source: Toa Heftiba/Unsplash Of course, we know what the word creativity means. Intuitively. But imagine being asked to define it. Now the task becomes more difficult. A new paper by Cornell professor ...

For the video interview that follows, we sat with David Droga and Nick Law, two of the ad industry’s most accomplished and important creative minds, to get their thoughts on this evolution and its ...

Artificial intelligence is spreading through our lives. As it moves from new feeds to productivity tools, the boundary between what is human-made and machine-made is becoming almost invisible, ...

In partnership with Torpedo, we surveyed 179 B2B marketers about the state of creativity and interviewed four senior marketers with expert knowledge of creativity in B2B. Content, Creative & Campaigns ...

WPP boss Sir Martin Sorrell has hit back at claims that data inhibits creativity, arguing that it’s no longer enough to rely on the skills of a bygone era to concoct effective content. It’s why ...