Design thinking is playing an increasingly significant role in the business world. Companies doing some of the most innovative work, such as Apple, Amazon, and Google, use this approach to help solve ...

Design thinking, by nature, cuts out guessing as much as possible. By observing people and paying attention to exactly what they desire right now, you can create products and services based on that ...

The phases of design thinking aren’t a linear sequence of events. You might find yourself returning to phases multiple times ...

Innovation with design thinking demands critical thinking because we must understand our assumptions that frame our ideas and shape our design. As our world becomes more and more digital, it’s not the ...

Building a customer-centric future is more important now than ever. Agile CX designs that can keep up with changing customer preferences are essential. The race to customer experience (CX) excellence ...

At a recent teaching conference in Richmond, Virginia, a session on “design thinking” in education drew a capacity crowd. Two middle-school teachers demonstrated how they had used the concept to plan ...

As someone who had never taken a d.school class, when I heard the words “design thinking” they seemed to conjure a single image of rainbow Post-its. On the Post-its floated buzzwords that meant little ...

Design thinking is a flexible approach that promotes creativity in product design. Cross-functional teams are a natural fit for the design thinking system. Playing to your team’s strengths can net ...