THIS text-book is very accurately described by its title. It belongs to a class of which many examples have appeared on the continent for use in the secondary schools, and of which the object is to ...

In business, both internal and external factors determine whether an establishment or company will succeed, fail, or make operational changes. These factors are determinants. From the time your ...

Smart marketers try to create or determine the unique selling proposition, or differential, of their product or service. This is the main attribute determining whether a target customer will prefer ...