We all know that branding is a vital part of any business. If it wasn’t, you wouldn’t have well-established brands spending many thousands of dollars each year promoting it, and protecting it.

Jens Müller is something of a logo detective. The Düsseldorf, Germany-based designer finds logomarks—in old magazines, books on design, sometimes in the wild, on buildings—and then sleuths out their ...

Apple finally made its October keynote official this morning with one of the most unique event invites we’ve ever seen. Instead of just using one standard design, Apple sent nearly every journalist an ...

Who has the better logo: McDonald’s or Burger King? McDonald’s is the more successful company by a mile, and its golden arches are recognizable from blocks away. If history is the judge, it’s got to ...

MIT Media Labs has a new logo, designed by Richard The, with a whopping 40,000 possible variations. On his website, The explains that an algorithm is used to produce the logos based on just three ...

Since UConn adopted the Husky mascot in 1935, the university has had six different logos for its athletic teams, dating back to 1959. While some prefer the sleek, minimalist design of the new 2013 ...

Brand image starts with a strong logo. From vector to display, here are the tools to put your stamp on your symbol. By Gabriel Morgan Updated Jun 21, 2022 9:00 AM EDT We may earn revenue from the ...

When Rams Chief Operating Officer Kevin Demoff saw the leaked images of the Rams’ new logo on a cap made to promote the NFL draft in Las Vegas, he had the same reaction most fans did. “It was like a ...

When it comes to uniforms in sports, the powers that be tend to overthink things on occasion. Every now and again, they come up with a change that is well-received, but more often than not, it seems, ...

The Portland Winterhawks have always been associated with the Chicago Blackhawks. There hasn’t been any helping that. When you adopt the same logo as one of the most popular NHL teams, that’s what ...