We introduce an extension of the discrete choice model to take into account individuals' mental representation of a choice problem. We argue that, especially in daily activity and travel choices, the ...

This is a preview. Log in through your library . Abstract Until recently, computational constraints forced researchers in the discrete choice area to limit themselves to very simple statistical models ...

Consumer choice modelling seeks to elucidate how individuals make decisions when faced with multiple product or service alternatives. This field encompasses the study of cognitive processes and ...

The authors used a discrete choice experiment to analyze patient preferences for attributes of provider choice, including wait time, breadth, travel time, continuity of care, and monthly premium.