Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

A lack of technology and a way to decipher data is to blame, according to a survey by Yes Lifecycle Marketing. Our team tests, rates, and reviews more than 1,500 products each year to help you make ...

Content marketing has long been a passive form of marketing. Email personalization, on the other hand, is an active approach. Email marketing reflects a staple in our personal and professional lives.

Personalization has become such the norm in email marketing that soon the word "email" will imply a personalized communication. In fact, we aren't too far from there, with a majority of customers ...

Email marketing is famous, but it is never easy. It follows proper measurements such as email writing, mismanagement of customer data, and more. Marketers are implementing the appropriate measures for ...

Research shows about half of all email marketing contains only basic personalization, consisting of low-cost tactics like following up with inactive customers. We're witnessing an unprecedented ...

Email personalization is a frequently discussed topic in today’s marketing landscape, and with good reason. There is no question personalizing communications to buyers has become critical. Today’s ...

If you are currently managing email marketing efforts for your organization, you are undoubtedly engaging in email segmentation in some way. You might also be engaging in personalization. Yet there's ...

AI and dynamic content are helping email marketing become even more effective. And the possibilities for personalization go far beyond subject lines. Just like digital out-of-home is helping ...

We often think the benefit of online marketing to be the ability to reach millions of people at once, but that’s only half of the equation. The other benefit of digital media is the ability to connect ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Open. Click. Buy. It may soon be that easy. Email marketing, once a ...

What exactly does "email personalization" mean? For some brands, it means including first name in an email. For others, it's about providing customized product recommendations. And for some brands, ...