You have a ton of them. And I don't mean just your obvious marketplaces—like your end user and your OEM markets, or your residential and commercial markets. You have more marketplaces than you might ...

Opinions expressed by Entrepreneur contributors are their own. There was a great book published back in 2001 called Positioning by Al Ries and Jack Trout. It emphasized the importance and impact of ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...