Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Alexandra Twin has 15+ years of experience as an editor and writer, covering financial news for public and private companies. Suzanne is a content marketer, writer, and fact-checker. She holds a ...

Norbert Mórucz traveled more than 4,400 miles to attend the 2023 international conference of the Association of University Research Parks in Delaware, Oct. 16-19. Mórucz is president of the ...

Many life sciences organizations today strive to make technological advances and entrepreneurial thinking a part of their business practices and to infuse innovation into their culture. Connecting ...

In today’s competitive landscape, innovation centers have become indispensable for forward-thinking organizations. But how many of these centers deliver real, transformative outcomes? For enterprises ...

Most high-profile stories of creative innovation tell of the Apples, Googles and Teslas of the world. Forward-thinking and a sense of discovery are regarded as rare ...

Innovation in higher education refers to the creative and transformative initiatives that reshape teaching, learning, and administrative processes to better meet the evolving needs of students and ...

In a fast-changing world, businesses will not thrive sustainably without innovating themselves as per the time and customers' needs amidst stiff competition. The innovation here means renewing and ...

Several competitions that focus on innovation in nonprofit financing and programs are accepting applications: • The Alliance for Global Good wants to encourage innovation in nonprofit financing to ...

Most tradeshow experiences tend to be limited to the exhibition floor and a couple of breakout sessions, all housed within the spacious convention center floor plan. However, embedded world North ...