Cole Haan is ditching the traditional fashion advertising playbook. The premium fashion brand’s latest campaign is a departure from typical fashion ad campaigns, with its ads living not on glossy ...

It’s no secret that advertising plummeted during shutdown as some companies significantly reduced marketing budgets due to the pandemic — and fashion and beauty brands were no exception. After all, ...

The differences between fashion marketing and management are subtle and more akin to stating that car insurance is a type of insurance. Marketing is one of the many tasks that a fashion business must ...

In the fall ad campaigns, race-conscious casting now matters. Is it progress, or is it cynicism? By Ruth La Ferla Nearly a decade ago, when Precious Lee arrived for a modeling go-see, she was grilled ...

Marketing strategy for your fashion-related business can take the form of implementing a single means of promotion, or devising a system to track the effectiveness of a variety of approaches. Initiate ...

Influencer fashion marketing once drove trends overnight—but are rapid trend cycles causing social media fashion fatigue?

It isn't enough just to sell clothes by putting your best designs on beautiful bodies. If that's all you did, your designs would get lost in the crowd. You have to find a presentation that pops. You ...

Sex, fashion, and advertising have always been intertwined, but it’s interesting to see how ads continue to challenge the industry’s level of acceptance. The impetus for this post was a recent visit ...

Fashion marketers are getting more diverse when it comes to who appears in the ads they run in glossy magazines — with a 6.5 percent increase in nonwhite models in the recent March issues. But the ...

Fashion brands that long made bedfellows with art and music have lately been flirting with a nerdier muse: literature. J.Crew this month hosted a ticketed “literary salon” with the trans-Atlantic book ...

When thinking about the intersection of chemistry and design, many chemists might first envision the design of molecules or industrial processes. Stepping back to view the bigger picture, however, ...