It’s no secret that advertising plummeted during shutdown as some companies significantly reduced marketing budgets due to the pandemic — and fashion and beauty brands were no exception. After all, ...

The differences between fashion marketing and management are subtle and more akin to stating that car insurance is a type of insurance. Marketing is one of the many tasks that a fashion business must ...

Marketing strategy for your fashion-related business can take the form of implementing a single means of promotion, or devising a system to track the effectiveness of a variety of approaches. Initiate ...

Influencer fashion marketing once drove trends overnight—but are rapid trend cycles causing social media fashion fatigue?

Learn how logo fashion and luxury marketing are redefining modern fashion and influencing what people wear today.

Fashion marketers are getting more diverse when it comes to who appears in the ads they run in glossy magazines — with a 6.5 percent increase in nonwhite models in the recent March issues. But the ...

Cole Haan is ditching the traditional fashion advertising playbook. The premium fashion brand’s latest campaign is a departure from typical fashion ad campaigns, with its ads living not on glossy ...

American Eagle lingerie brand Aerie has now used the backlash around Photoshop and fashion to create a new campaign dubbed “Real,” featuring all unretouched models. It’s the brand’s first campaign of ...

It isn't enough just to sell clothes by putting your best designs on beautiful bodies. If that's all you did, your designs would get lost in the crowd. You have to find a presentation that pops. You ...

To become a Vogue Business Member and receive the Sustainability Edit newsletter, click here. A new campaign is targeting overconsumption by reminding us about nature — our responsibility to it, our ...

In the fall ad campaigns, race-conscious casting now matters. Is it progress, or is it cynicism? By Ruth La Ferla Nearly a decade ago, when Precious Lee arrived for a modeling go-see, she was grilled ...