RICHMOND, Va., April 23, 2013 /PRNewswire/ -- Today, the GEICO Gecko, who has served as the company spokes-character for years, unveils his debut book: "You're Only Human: A Guide to Life" (Workman; ...

GEICO’s famous Gecko spokesman is exploring another career path, debuting his first book. Entitled You're Only Human: A Guide to Life, the 164-page book is published by Workman and retails for $11.95.

Probably not. His is an iconic role, which places him firmly in the tradition of brand characters. Compare him, then, to the Geico Gecko. Perhaps the most self-aware of the brand characters, the Gecko ...

The Geico Gecko first appeared in 1999. Progressive’s Flo first appeared in 2008. Neither rivals De Beers’s “Diamonds are Forever” campaign, but still: In advertising dog years, those campaigns seem ...

This article has been updated. Geico launched a series of YouTube videos this week featuring two talking kittens, the infamous talking gecko, and YouTube celebrity Numa Numa Guy, who generated more ...

John Lehr, who now-famously appeared in these ad spots as an offended caveman rolling his eyes at the tagline's suggestion ...

GEICO recently began airing two new TV spots featuring the GEICO Gecko and characters from the new animated musical from Disney, “The Princess and the Frog.” “We saw an opportunity for two great ...

The GEICO gecko made a new appearance on Long Island. This time, though, the little green fellow took over a Commack property as the insurance firm opened its first Long Island local office this week.

I liked your article on presidential first pitches. Question, though. Kennedy was left-handed, but the picture showed him throwing right-handed. Did his left arm hurt? Of course, Obama and Clinton are ...

Netflix is running the first custom creative campaign for its ad-supported tier in partnership with Geico, according to news shared with Marketing Dive. The effort pairs the insurance firm’s gecko ...

Geico’s new office in Norwalk is the company’s first storefront in Fairfield County and fifth location in Connecticut, part of a national expansion of branches after a long reliance on its website and ...