Google is updating the GA4 custom report builder with the ability to add dimensions and metrics that are important to your business. The official Google Analytics changelog reads: “You can now add ...

Understanding all the features of Google Analytics 4 (GA4) is essential to making the most of it. Doing so allows you to configure the tool to analyze data accurately and efficiently. It also lets you ...

Google Analytics 4 has added dozens of new dimensions and metrics that should help marketers this coming holiday shopping season. The new capabilities were rolled out as part of the latest GA4 update, ...

Inform your content strategy by setting a customized Google Analytics 4 report for your landing page. Here's how to do it, step-by-step. The UA landing pages report showed us acquisition, behavior, ...