Discover how Geico's innovative ads drive consumer savings and market growth with humor and strategy, making it a top U.S.

John Lehr, who now-famously appeared in these ad spots as an offended caveman rolling his eyes at the tagline's suggestion ...

Slate contributor Seth Stevenson examines the latest series of ads from the insurance company Geico. The commercials range from parodies to... Geico's Mixed Bag MADELEINE BRAND, host: And from arms to ...

Geico is bringing back its iconic Caveman in a new commercial titled “The Nightmare,” per details shared with Marketing Dive. The dramatic two-minute spot sees one of the Neanderthal-like characters ...

Commercials have been around for 95 years and it’s probably safe to say that if you asked people if they like them, most people would say, or scream, no. The Internet has tried to solve this marketing ...

Ken Griffey Jr. appears in new ads for Geico and Booking.com that Major League Baseball fans are seeing in heavy rotation during broadcasts of MLB postseason games. The National Baseball Hall of Famer ...

ANNOUNCER: Denise Bazic(ph) is a real Geico customer, not a paid celebrity. So to help tell her story, we hired a celebrity. DENISE BASIC: It was Thanksgiving night when I accidentally hit a deer.

Are you a print subscriber? Activate your account. By Parker Herren - 2 hours 36 min ago By Ad Age Studio 30 - 6 hours 50 min ago By Ad Age and Creativity Staff - 8 hours 3 min ago By Asa Hiken - 8 ...

It depends on what type of insurance you have. If you have collision insurance, you'll be able to get covered. If it was liability only, then no dice. Apparently Geico wants you to get their collision ...

It’s every advertising agency’s worst nightmare: Despite paying less attention to GEICO and Progressive advertising, consumers are still doing the same amount of business with the companies, according ...