While Geico was investing in marketing and neglecting IT, its rival Progressive was investing in technology and gaining ...

Gary Brolsma was a pudgy 19-year-old from Saddle Brook, N.J., when he posted a video of himself singing to "Dragostea Din Tei," a Romanian pop tune, on a Web site called Newgrounds.com. It was 2004, a ...

John Lehr, who now-famously appeared in these ad spots as an offended caveman rolling his eyes at the tagline's suggestion ...

Earlier this year, the insurance company Geico filed suit against Google and Overture over what they deemed were trademark violations in search related advertising. According to Geico, protected ...

Geico Chairman and CEO Tony Nicely and Berkshire Hathaway Chairman Warren Buffett pose with the Geico gecko in 2004. Editor’s note: In a new book, “The Warren Buffett Shareholder,” Buffett-watchers ...

The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time. But exactly who is the voice behind that charming green CGI reptile who is able ...

This insurance company is growing fast with the help of a lizard and a direct sales model. Over the past several years, a small green gecko has become the nation's most popular reptile; if you are at ...

GEICO’s famous Gecko spokesman is exploring another career path, debuting his first book. Entitled You're Only Human: A Guide to Life, the 164-page book is published by Workman and retails for $11.95.

The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

Geico is partnering with Disney's Marvel Studios to promote the upcoming Guardians of the Galaxy Vol. 2 movie, due out May 5 in the U.S. Developed with Geico's creative AOR The Martin Agency and media ...

Gary Brolsma was a pudgy 19-year-old from Saddle Brook, N.J., when he posted a video of himself singing to "Dragostea Din Tei," a Romanian pop tune, on a Web site called Newgrounds.com. It was 2004, a ...