Is finding a way for marketers to beat commercial-zapping DVRs and helping networks to cure the distressed state of TV comedy so simple that a caveman could do it? ABC's decision last week to ...

Beginning as early as next week, motorists crossing the George Washington Bridge and traveling the New Jersey Turnpike will be greeted by "Drive Safely" messages and the Web address for Geico Corp.

So there is a gecko sitting in a big comfortable chair. He is a fairly conventional gecko: green body, bumpy white belly, bulgy eyes. The one exception about this gecko is that he talks - with a ...

Score: Gecko, 0, and People Tired of Ads, 1. Last week, it was announced that the Port Authority and Geico had worked out a $3.2 million deal for the insurance company to place signage and marketing ...

The creature is ubiquitous, one of the most easily recognizable characters on the planet. It should be: GEICO Insurance spends an estimated $1 billion a year on advertising, in large part to make ...

Brand building can be defined as “Building the perceptions of your target audience.” Those who work in marketing usually say that in order to really build your brand you need to be consistent in your ...

In an era where attention spans dwindle and content consumption patterns evolve, brands are seeking new avenues to engage audiences beyond traditional advertising formats. However, crafting ...