The GEICO lizard was created in a stroke of advertising genius in 1999 by the Martin Agency in Richmond, Virginia. The company was working with GEICO to find a hot new mascot, and the gecko came about ...

One day, in the great land of America, a few businessmen got together and said, “Folks, we all work for Geico and want them to succeed. Let’s do some branding.” “How can we make them succeed with ...

The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time. But exactly who is the voice behind that charming green CGI reptile who is able ...

If you watch as much TV sports as I do, and care as much about popular culture, there comes a If you watch as much TV sports as I do, and care as much about popular culture, there comes a day when you ...

WASHINGTON--(BUSINESS WIRE)--There’s a new girl in town when it comes to GEICO insurance. ‘Lily’ is now featured on the GEICO mobile app as the interactive voice assistant, always prepared and ready ...

GEICO and Progressive are two of the country's largest car insurance companies, and you might find it tough to decide between them. After all, Flo and the adorable GEICO gecko each make a compelling ...

WASHINGTON--(BUSINESS WIRE)--GEICO has revolutionized the mobile customer experience by partnering with Nuance Communications, an industry leader in forward-thinking voice and language solutions, to ...