The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time. But exactly who is the voice behind that charming green CGI reptile who is able ...

The GEICO lizard was created in a stroke of advertising genius in 1999 by the Martin Agency in Richmond, Virginia. The company was working with GEICO to find a hot new mascot, and the gecko came about ...

In an era where attention spans dwindle and content consumption patterns evolve, brands are seeking new avenues to engage audiences beyond traditional advertising formats. However, crafting ...

Geico is launching a new brand platform, “It Feels Good to Geico,” that features four new spots across two creative extensions, per details shared with Marketing Dive. “We All Do It” includes two ...

Geico is taking a fresh approach to insurance advertising with a new brand platform that shifts focus from pure savings to the emotional satisfaction of making smart financial choices. The campaign, ...

GEICO and Progressive are two of the country's largest car insurance companies, and you might find it tough to decide between them. After all, Flo and the adorable GEICO gecko each make a compelling ...

WASHINGTON--(BUSINESS WIRE)--Once again, the GEICO NASCAR team is gearing up for a jammed-packed 2019 tour at some of NASCAR’s best events around. GEICO’s site will feature a wide range of games and ...