Google Ads is upgrading Performance Max campaigns with new reporting tools that offer deeper visibility into channel performance, search terms, and creative assets. What’s new. Three new insight ...

Google's latest update gives large advertisers clearer, cross-account insight into how PMax allocates spend and performs ...

After the app launched on Google TV last year, The Roku Channel is also now integrated into Google TV’s search tools. The utility of Google TV is not in being a simple platform to launch your apps, ...

Google TV is integrating The Roku Channel into its recommendations and search, increasing visibility for free movies and TV shows. The platform recently rebranded its free streaming hub to “Google TV ...

See what the report actually reveals about PMax delivery, attribution, and asset performance – plus where the data still misleads.

Google announced in beta on Wednesday that channel-level reporting is coming to its Performance Max advertising platform supported by artificial intelligence (AI). The move will enable advertisers to ...

Google has been criticized for more than a decade for not giving advertisers the data needed to make decisions on their own -- data that is often used to optimize campaigns and determine ad and ...

Google has been offering a collection of free channels as a part of its “Freeplay” catalog for Google TV devices for a while now. The search engine giant has now updated its Freeplay catalog and has ...

In early March, it was leaked that Google Ads will be rolling out channel reporting for Performance Max campaigns. Well, now it is official, Google said they are introducing "‭new‬‭ channel-level‬‭ ...

Forbes contributors publish independent expert analyses and insights. Ewan Spence covers the digital worlds of mobile technology. If you’re already comfortable with Google's Chromecast, the switch to ...