Google's AI Overviews link back to Google 43% of the time, furthering its walled garden effect, according to new data. 43% of AI Overviews link back to Google's search results. Longer search queries ...

External and internal linking strategies have long been cornerstones of SEO work, but now many marketers are wondering if link equity still matters in today’s AI-driven search landscape. In reality, ...

Since last year’s disastrous rollout of Google’s AI Overviews, the world at large has been aware of how AI-powered search results can differ wildly from the traditional list of links search engines ...

Google antitrust case shows that the AI Overviews ranking process does not use links as part of the ranking process. A sharp-eyed search marketer discovered the reason why Google’s AI Overviews showed ...