Have you ever heard the expression, “Don’t put all your eggs in one basket”? It’s a saying that extolls the virtues of diversification—always have a “Plan B.” Judging by Google’s messy and ...

Some Google sales staffers are moving from selling into large companies to mid-sized companies. The move comes as Google's "rocketship growth" slows. These staffers are heavily incented to sell AI ...

Google uses a research-and-development strategy known within the company as 'pantry mode,' according to a report Monday in The New York Times. When teams create new products, they often sit on them ...

Serial innovators like Google give employees time to explore ideas — even though some of those ideas turn into massive failures, writes Tim Harford in Adapt: Why Success Always Starts with Failure.

This as-told-to essay is based on a conversation with Jerry Lee, a former strategy and operations manager at Google. Insider has verified his income with documentation. The following has been edited ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More One year ago, when Google’s Duplex emerged as a conversational AI service ...

Google is at the heart of the debate on patent reform in the United States. Last month, James Nurton spoke to the company’s deputy general counsel, patents and patent litigation, Allen Lo, about how ...

Of all of the technical aspects of PPC, none confounds both pros and novices more than bid strategy. This is partly because there are so many bid strategy options in Google Ads, each with its own ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now Google has made a mess of its artificial ...

Simply duplicating what works for one search engine on another won't do. Here's how to categorize your keywords using an integrated approach. “Now is the time to reset, pivot, and think big to ...