How HBO Max's marketing team works to turn free-trial users into paying customers and prevent cancellations

Christine Miller, director of campaign management for HBO Max, shared specific steps the streaming service takes to engage free-trial users.
ScreenCrush on MSN

The best new movies and shows you can stream on HBO Max this month

Another Game of Thrones is joining HBO and HBO Max’s programming lineup in January 2026 (Happy New Year, bee tee dubs), this ...
Variety

HBO Max Lives! Max to Change Its Name Back After Two Years

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes ...